| yyyyyyyy 2005-04-19, 8:30 pm |
| Broadcom's Unique Technology Portfolio and Highly Integrated Features
Provide a New and Exciting Gaming Experience
IRVINE, Calif. ? April 19, 2005 ? Broadcom Corporation (Nasdaq: BRCM), a
global leader in wired and wireless broadband communications semiconductors,
today announced a strategic partnership to provide wireless technology for
Nintendo's next generation gaming systems. Broadcom's diverse portfolio of
technology solutions will enable Nintendo to add cutting-edge wireless
features and connectivity to its popular line of gaming consoles. Nintendo's
next generation console (codenamed "Revolution") will feature an advanced
wireless platform that integrates multiple technologies to enable a new and
exciting gaming experience.
"The depth and breadth of Broadcom's wireless expertise will enable Nintendo
to deliver the industry's most innovative gaming solutions," said Genyo
Takeda, Senior Managing Director, General Manager, Integrated Research &
Development Division for Nintendo. "By integrating Broadcom® wireless
solutions into our next-generation systems, we can provide the high
performance gaming and connectivity capabilities that will delight users of
'Revolution'."
Consumer electronics leaders are aggressively including wireless
technologies in new devices to enhance user experience, expanding the
applications for wireless technologies. Broadcom is a leading supplier of
system-on-a-chip and software solutions that enable manufacturers to
eliminate wires in such popular consumer products as notebook computers,
phones, routers, printers, audio headphones, keyboard and mouse peripherals,
cellular headsets, PDAs, and other devices.
"Broadcom is pleased to partner with technology leader Nintendo, whose
visionary commitment to the user experience has inspired new uses for
established wireless technology," said Robert A. Rango, Group Vice President
of Broadcom's Mobile & Wireless Group. "With the broadest portfolio of
maximum performance wireless solutions, we can provide all the connectivity
pieces and advanced features required for exciting new consumer products."
Broadcom's wireless products lead the industry with unique features that
provide significant performance and ease-of-use advantages. These include
BroadRange? technology which extends the range of Wi-Fi devices by up to
50%, and SecureEasySetup? software which dramatically simplifies Wi-Fi setup
and security. Differentiated features like these enable an extraordinary
user experience for consumer devices, such as the Nintendo gaming device.
"The digital home of the future will increasingly include wireless
technologies for their ease of use and consumer convenience," said Brian
O'Rourke, Senior Analyst for In-Stat. "Integrated wireless technology from
proven vendors like Broadcom will enhance the gaming experience for the vast
majority of next-generation gamers, whether competing against someone in the
same room or on the other side of the world."
Broad expertise in both wireless and wired technologies makes Broadcom a
unique partner for electronics OEMs who wish to incorporate communications
functionality into their products. With solutions that deliver superior
performance and ease of use features that make end-products increasingly
attractive to end users, Broadcom has emerged as a key partner for a broad
range of consumer electronics manufacturers. Broadcom products continue to
gain momentum in the home, enabling digital television, broadband Internet
access and wireless networking that remain easy to use, while providing the
best performance in the industry.
According to market share results from Forward Concepts, Broadcom's 54g?
chipsets are the industry's leading Wi-Fi solutions. Additionally, Broadcom
is a leader in the Bluetooth® market featuring high performance Blutonium®
chips and the industry's most widely deployed Bluetooth software. Broadcom
also offers advanced processors for cellular handset and data card
applications supporting 3G EDGE and WCDMA networks, as well as high
performance mobile multimedia processors.
About Broadcom
Broadcom Corporation is a global leader in wired and wireless broadband
communications semiconductors. Our products enable the convergence of
high-speed data, high definition video, voice and audio at home, in the
office and on the go. Broadcom provides manufacturers of computing and
networking equipment, digital entertainment and broadband access products,
and mobile devices with the industry's broadest portfolio of
state-of-the-art system-on-a-chip and software solutions. These solutions
support our core mission: Connecting everything®.
Broadcom is one of the world's largest fabless semiconductor companies, with
annual revenue of more than $2 billion. The company is headquartered in
Irvine, Calif., with offices and research facilities in North America, Asia
and Europe. Broadcom may be contacted at 1-949-450-8700 or at
www.broadcom.com.
|