| Al Andalus 2005-01-15, 6:47 am |
| On 5 Jan 2005 at 04:33:33 GMT, Mike Nolan scribbled:
->Aside from the fact that our demograpics (what we have of them)
->are lousy, Chess Life is well below the subscription level that
->national advertisers are likely to be interested in.
My, my! <grin> That isn't what the blurbs say that are put out
by companies marketing USCF's mailing list or advertising space to
potentially interested parties in or around the publishing world.
Having delved into those "back channels" at one time or another,
I've seen how they describe USCF. It's totally awesome: "large base
of adult males" (implying big middle-class buying power); "highly-
intelligent" (meaning if your product or publication is so smart,
these chess geeks will surely identify with you); and so on.
Of course, it appears that advertisers haven't been fooled by
that hype. But you didn't have to confirm the reality for them.
<grin!> USCF needs to be more positive! We have a magazine that's
just waiting for space to be filled with full-page ads by
deoderant companies, public transportation services, and personality
counseling mavens, not to mention MENSA registration forms! Let's
get on the beam! Prosperity is just around the corner if we only
position ourselves properly in the marketplace. <grin>
--[vbcol=seagreen]
* Feed your ego -- Play Chess! *
(Headers munged to foil spammers; real info in taglines)
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